I was leafing through Prevention magazine for my monthly dose of health advice, when I came across an ad that made me laugh out loud.  "The benefits of dark chocolate.  The MMMM of milk chocolate." It's Hershey's latest attempt to break into the artisan chocolate market.   The MMMMilk chocolate has natural flavanol antioxidants...whatever that means.  Why is it, whenever someone discovers somthing "good for you", it suddenly starts showing up in everything from your breakfast cereal to your candy bar?!  Weren't these health boosting vitamins always in chocolate? Yes.  So how do they get those extra anitoxidants in there anyway?  Hershey explains it on their website as "The antioxidant levels in Hershey's Antioxidant milk chocolate are naturally derived by carefully selecting ingredients obtained from the cocoa bean - e.g., chocolate liquor and cocoa powder. We selected cocoa-based ingredients which retain higher levels of flavanol antioxidants. No antioxidant additives are used."  Well, that clears it up, doesn't it?  Hershey's apparently has this new line called Hershey's Goodness Chocolate, and it comes in three varieties...Whole Bean, Extra Dark Dark and Antioxidant Milk.  Call me a chocolate snob, but this is somewhat humorous to me...if you can't sell it based on the taste - which in my opinion is what chocolate is all about - then grab a trend and make it your own.  Hershey's isn't the first to do this of course...Cocoavia (owned by Mars) touts antioxidant benefits in their line of bars and chocolate covered almonds coated in dark chocolate. they took it a step furher by adding blueberries (another anti-oxidant vehicle) - a taste I didn't care for.  There have been others, and I'm sure we haven't seen the last of those jumping on the proverbial bandwagon.  All in all I guess it's not such a bad thing - if the anti-aging properties really work, that's more years of eating chocolate!